FASHION HISTORY
was made this past Saturday when Fundudzi by Craig Jacobs became the first
label to showcase a collection at Africa’s busiest airport. The city of
Ekurhuleni and Airports Company South Africa hosted Freedom20, the Spring
Summer 2014/15 collection from Africa’s leading ethical label at O.R. Tambo
International Airport’s International Viewing Deck.
Set against the
backdrop of the recently unveiled Oliver Reginald Tambo Memorial Exhibition,
the range was punctuated by traditional shweshwe cloth and digital prints
inspired by the South African flag in keeping with the theme of honouring the
20th anniversary of democracy in South Africa. “Being able to
honour - through my designs - the progress my country has made in only two
decades has been a truly humbling experience,” Jacobs said after the show.
Airport
spokesperson Unathi Batyashe-Fillis added: “O.R. Tambo International Airport is
immensely proud to be associated with an event of this calibre. Our Oliver
Reginald Tambo Memorial Exhibition served as the perfect venue as it honours
Oliver Tambo, one of the stalwarts whose sacrifices led to South Africa being
able to celebrate these 20 years of freedom.”
Freedom20 saw French luxury cosmetic house Lancôme provide the distinctive makeup
looks for the collection, with the iconic New York nail salon brand essie
adding its evocative, whimsical range of colours to the models’ nails. Shoes were provided by Galago, the
handcrafted mix and match designer sandals fashioned and inspired by Africa.
Images Credit: Simon Deiner/SDR Photo
From The Desk of: Nicole Ogle | ON-Point
PR | nicole@onpointpr.co.za | 011
482 6155
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