Friday, 31 October 2014

Media Release: Fabiani Flagship Store Opens in Sandton City






























The Sandton City flagship store is a warm, luxurious and sensory space offering customers an exclusive array of fashion, shoes and accessories that celebrate the brand’s dedication to colour, quality and that unexpected pop. 

Enter through signature brass arches that compliment expansive brass framed windows capturing glamorous scenes from black tie affairs to cafe moments.

You are invited to embark on a journey of sensory exploration that elevates shopping to an entirely new level. Vibrant music sets the tone and the fresh scent of COMME des GARÇONS Amazingreen fills the air as a glass of rich and multi-layered Chivas 18 touches your lips. The finest fabrics glide across fingertips and the eye is drawn to distinctive Fabiani detailing thoughtfully placed throughout the space.

The store’s lux wardrobe merchandising encourages you to contentedly browse and select pieces as you would in the comfort of your home. Imported mannequins dot the store, bringing the brand’s fashion vision to life in a quirky and eye-catching way.  A halo lit shoe wall, achieved by glowing tubing in Fabiani’s signature pink, draws you in and invites you to relax on one of two specially commissioned Fabiani French Chesterfield couches.

The spacious changing area boasts a tailors mirror and an iconic heritage wall celebrating style since 1978. Original Fabiani stores, campaign faces and members of the iconic team wallpaper the space, taking you back in time to the soul of the brand.

A bold new design feature, in the form of an expansive and impactful media wall, completes the sensory experience, streaming the latest Fabiani fashion show, seasonal campaign and exclusive behind the scenes footage.

A Tailored Experience.
With the steady flow of international brands flooding the South African market, Fabiani stands apart by continuously refining the personalised service for which it has been renowned for over three decades. Great attention is paid to the customer shopping experience with luxurious complimentary touches such as beautifully wrapped parcels; complimentary same day tailoring and shirts freshly steamed and placed inside Fabiani travel bags upon purchase. Completing the customer journey, an attentive fashion consultant walks you to the door with your purchase, shaking your hand and thanking you for your custom.

Out With the Old.
In order for the existing Sandton City store to be translated into Fabiani’s exclusive flagship store concept it was necessary for it to undergo a major refurbishment. The store, based in a shopping mecca for fashion aficionados, is one of the most valued in the brand’s current property portfolio, alongside the stores such as the V&A Waterfront in Cape Town.  A local expansion strategy focusing on the careful selection of further key locations within South Africa sits alongside plans to expand across Africa, servicing the demand for Fabiani across the continent.  The latest flagship store concept and sensory experience will be rolled out to existing stores and continuously evolved to match and exceed international innovation within the retail space.

Market Matters.
When asked about a change in male consumer buying habits, Fabiani’s Designer, Nat
Iqani comments, “There is far more choice in the market now. With brand’s pushing to consistently increase their online presence and international operators pouring into the country, men now are
becoming more selective, but in the same breath they are also buying more because they are in the know.” The fashion conscious consumer of today is switched on to latest international trends and this pushes the Fabiani team to consistently deliver collections that are true to the brand promise of quality, colour and that unexpected pop.

Product Portfolio.
The Sandton City store presents the full product portfolio from the S14 collection including elegant formalwear, stylish weekend wear, handmade Italian shoes and signature accessories such as cufflinks, pocket squares and this season’s must-have – a Fabiani flower lapel pin.

Slim fit chinos in cotton stretch twill sit alongside tailored blazers and bold golfers emblazoned with iconic Italian insignia are paired with Fabiani denim. Double compact poplin shirts take centre stage in plain and bright colours, bold and subtle patterns, all expertly finished with Fabiani signature detailing and contrast trims. Jackets in Italian Linens and Cotton come in textured stripes and ginghams with striking red and cobalt blue lining. The famous Fabiani slim fit wool stretch suit caters for both traditional purists and fashionable innovators.

To compliment the Fabiani collection a carefully curated assortment of international brands are available in-store. These include an exclusive collection from G-Star RAW located into a specially designated space, socks by Swedish brand Happy Socks and a fragrance collection by COMME des GARÇONS.

From The Desk of: Megan Mitchell | Girl About Town PR & Communication | megan@girlabouttown.co.za 


The Ndau Collection Accessorised Intisaar x Mercedes Benz Fashion Week Africa 2014
























































The Ndau Collection accessoriesed Intisaar Mukadam's show at Mercedes Benz Fashion Week Africa 2014. “We have previously been on the ramp with Intisaar M Designs in 2012 and love her eclectic mix of colour and texture, so were delighted when she approached us to collaborate on this upcoming show.”  - The Ndau Collection.

This  Spring Summer 15 Collection, entitled "The Fractal Geometry of Form and  The collection is available to shop on the Ndau Collection e-shop.

The inspiration behind Intisaar M Designs

Zimbabwean based designer, Intisaar Mukadam, envisages clothing that is, at once, comfortable and stylishly edgy. Intisaar collections always strongly feature the deliberate clashing of juxtaposed fabrics, colours, prints and structures. The resultant ensembles surprise and impress as unlikely combinations that defy traditional expectations. The brand aims to communicate the idea that style is a very individual thing and that being different and taking fashion risks is something to be embraced and not feared.


See complete collection HERE

Media Release: South African Faces of CÎROC Premium Vodka






























































Four of South Africa’s top artists & personalities have been signed to represent one of the world’s most exclusive lifestyle brands, CÎROC premium vodka, following its launch into the South African market recently.

Similar to its international alignment, where CIROC works with top talent from around the world, the brand will be assisting these four personalities in their efforts while simultaneously raising their profiles both domestically and internationally.

Comprising the most influential and successful South African stars from across a broad spectrum, from music to fashion and style, the CÎROC Circle includes musician Da L.E.S.,
DJ Dimplez, couturier David Tlale and model/presenter Bonang Matheba.

“Together, these personalities embody the character that makes up a uniquely CÎROC experience and lifestyle. As we welcome them to a new stage upon which to celebrate their achievements, the CÎROC Circle is also indicative of South Africa’s new-found international celebration status,” says Dominic Meaning, Head of Reserve.

Having just returned from the USA where he shot his latest music video, immensely popular hip hop artist, Da L.E.S - whose tracks fill dance floors and airwaves across Africas hottest clubs and stations - creates music that is the perfect companion to a high-energy party style.

South Africas foremost couture designer - who has just shown his designs at New York Fashion Week - the enigmatic David Tlale, meanwhile, brings to life an opulent style along with attention to detail and quality.

Dynamic and charismatic model, beauty spokesperson, presenter, fashion icon and socialite, Bonang Matheba also joins the exclusive cast, with an inimitable style and persona which personifies the CÎROC lifestyle.

Renowned South African entertainer, DJ Dimplez, completes the circle. With a talent for creating energetic and vibrant celebration soundtracks, Dimplez’ singular sound is an integral part of quintessential party occasions.

With a current number one hit (“Yaya”) on 5fm, top South African entertainer, DJ Dimplez, completes the circle. With a talent for creating energetic and vibrant celebration soundtracks, Dimplez’ singular sound is an integral part of quintessential CÎROC occasions.

“These personalities will bring their charisma and star power to a wave of unforgettable CÎROC celebrations in Johannesburg, Cape Town and Durban later this year – bringing world class party style to SA,” adds Dominic Mearing.

From The Desk of: Kirby Venlet  | Celebsa | O: +27 21 433 0347 | Kirby@celebsa.com

Thursday, 30 October 2014

Media Release: AFI Launches AFI PRIVÉ at Melrose Arch
































AFI PRIVÉ, the ultimate pop-up destination for the finest of African fashion collections administered by African Fashion International (AFI), opens at Melrose Arch, Johannesburg, on October 28 and will stay open until 15 December 2014.

Providing shoppers with expertly curated and exclusive ready-to-wear designs and accessories from the best African brands on the continent, brands currently being carried by AFI PRIVÉ include Abigail Betz, ADEKO, David Tlale, Habits, Hugo Flear and Joel Janse van Vuuren, Thula Sindi from South Africa; Ghanaians: Duaba Serwa and Christie Brown, Ituen Basi from Nigeria, Taibo Bacar from Mozambique and Kiko Romeo and Kooroo from Kenya.

“As a premier African fashion and lifestyle luxury retailer, AFI PRIVÉ continuously searches the continent for the most exclusive African fashion brands and products,” says AFI PRIVÉ manager, Randa Adechoubou.

AFI PRIVÉ will be located at Melrose Arch (opposite Exclusive Books)
Store hours: Monday –Friday 09:00- 6:00pm, Sunday-Public Holidays: 09:00-4:00pm
Brand collections can be viewed here: http://afiprive.com/collection.html

I had a few questions about this set up, see my Q&A below:

1)  Can people purchase the collections or they will just be for show?
All the clothing at AFI PRIVÉ is available for purchase. We have a full size curve in many styles and cater to a variety of women.

2)  Will these be fresh off the runway collections (this season) or old season pieces?
Garments are for the current Spring/Summer season, so that clients can purchase a piece of luxury African fashion and enjoy it straight away. We do also have trans-seasonal pieces, so that international travellers can find what they may need too – something for everyone!

3)  Is this a full collection with various size curves or once off pieces in model sizes?
We carry full collection with various size curves. In addition to our commitment to curation, exclusivity and quality, our promise is to ensure that every woman that shops with us find what she needs.

4)  How do you decide on which designers make the cut and who does not?
Our buying team travels through various markets on the continent and engages with designers, including Nigeria, Ghana, Mozambique, Kenya and South Africa. We curate the best of luxury African fashion to bring sophisticate, elegant fashion to the consumer, from the continent. We strive to take our client on a first-class style voyage, across the continent, celebrating African heritage, creativity and innate style.

Media Release: The FDJ Love Denim Collection























The FDJ Love Denim collection
will have you falling in love, not
only with fashion but with your
figure too. Love Premium
denims are their latest development in shape flattering jeans that are designed to fit and flatter women of all body types.
Guided by fashion and inspired by women, FDJ has once again managed to make their mark in the world of fashion, fuelled by the quest to find the perfect fit jeans for all women of every size curve. The Love at first fit technology boasts revolutionary 35% Lycra denim which allows the perfect combination of stretch and lift, creating the ideal shape and enhancing your figure.
The perfect fit is harmonized with quality and durability, each pair of denims keeping their shape and colour throughout. A selection of sexy styles and cuts, make these designer denims a must have for any occasion. The “Suzanne”, “Olivia” and “Kylie” each resemble a different cut but all providing a similar function – almost magically flattening the tummy and lifting the behind. Whether regular, mid or low – rise, there’s a style to accompany every woman on her journey. FDJ has even thrown a Jegging into the mix – fits like a legging, looks like a jean.
Trendy, personalized and innovative, The FDJ Love Denim collection is ready to help you celebrate your body in the most fashionable way possible. Walking the walk has never been so stylish.
Every lady’s dream of being comfortable and confident while still remaining completely fashionable and fabulous, can all be found in a pair of FDJ denims.
FDJ Love Denim Collection available in Stuttafords stores nationwide.

From The Desk of: Gina Mosley | gina@stylingconcepts.co.za | 0114827528